HP_04  HP_01 02  HP_02 02  HP_05  HP_06  HP_07 

“HP, not only paper holds up!”

Project: “HP, not only paper holds up”

Designers: Egue y Seta
Daniel Pérez, Felipe Araujo, Joe Padilla, and Szymon Keller

Promoter: HP

Location: C! Print event/ Madrid

Area: 12 m2

Completed date: 2015

Photographer: VICUGO FOTO www.vicugo.com

DESCRIPTION:

“Everything holds up on paper” the saying goes… and at Egue y Seta, we definitely agree!. It holds up on paper, but also on vinyl, cardboard and fabric. They all hold up ink and pixels, vector illustration and photo, under any given style or budget. For Hp´s decorative applications corner on the latest edition of C!print fair (Madrid 2015) we came up with a welcome lounge thought for those addicted to ink (not merely tattoo lovers): Holly Printers Caffe. Under an aesthetic scheme, halfway between a revised modernism and a warmed-up industrial style, we managed to integrate all furniture and coverings typical of those celebrated past century literary cafés. An arrangement of traditional mosaic tiles, leaded stained glass, wooden wainscots and iron mouldings (all made of ink) set up the perfect envelope to showcase printed sofas, lamps, wall art, rugs, armchairs and cushions that testify in favour of the decorative potential the printing industry is currently making available for all of us within the interior design field.

Now we can say loud and clear: Printed matter bi-dimensionality is definitely a thing of the past. Fellow interior designer and decorators:

We will soon stop talking about square meter prices, to quote our work instead by the “cubic pixel”!