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Condoms & Co. Rambla Cataluña

Project:

Egue y Seta / Denys & Von Arend

Author:

Felipe Araujo y Daniel Pérez

Promoter:

Condoms & Co

Area:

43m2

Situation:

C/ Santa Anna, Barcelona

Photography:

Víctor Hugo (www.vicugo.com)

Photography:

Víctor Hugo (www.vicugo.com)

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Description

The singular piece of retail space tries to escape the typical gloom associated with sex shops in the past, characterized by a long dark hallway flanked by poorly lit erotic photographs. To achieve this differentiation the design team at Denys & Von Arend opted for a friendlier open space scheme combined with furniture and finishes of rabid coloring along with a powerful set of lights which aim to eliminate the “halo of prohibition” that lingers around this specif type of shops and the industry behind them.

When the final goal is to “normalize” the act of purchasing sensual toys, the design process needs to addressed thinking about the shop as an “adult toy store” where the product is always “visible” from outside within a fun and attractive environment, mainting the transparency of the facade coatings along with a diaphanous spatial lay out of the premises.



"The design process was addressed thinking about the shop as an “adult toy store” where the product is always ‘visible’…"

Egue y Seta